Audience profiling

 Audience Profiling 

Defining an audience is most important and useful for institutions because they want to be able to build up detailed accounts of how audiences are constructed.
Demographic segmentation is another way of categorising your audience into divisions , were an audience is segmented according to various significant social criteria for example , gender, class, race, sexuality. Using the JICNAR scale is the most common demographic approaches to break up an audience.

Here is a representation of the JICNAR scale 

Psychographic Segmentation 

Psychographic segmentation is more lifestyle profiling. It studies a psychological understanding of the consumer. By using this you can predict profiling (everyday person) - combines a psychological of the consumer with ideas about how they conducted their life in the market place 

the various attitudes, beliefs and lifestyle choices are sorted into a number of distinctive categories which are sed to predict consumption 

VALS - are important as well to define your consumers , here is a representation of VALS 

Teenage VALS is another way of predicting how you are and what you are