Teenage VALS and our music video
As a group we decided that our target audience is 15-17 year old females. For the lead singer to appeal to our consumers , he will have to be young and good- looking with a niche selling point so that our target audience will be drawn to him. We imagine our main leading singer to look similar to Russel brand. His demeanour his exactly what we look for , for the face of our campaign. For example he has the edgy moody looks that we look for and he is perceived as eccentric , dangerous , daring but fun and that image we think will appeal to our target audience. As a group we see Russel as ideal figure for what image we would like to give off. However our idea includes a superficial element witch consists of having models modelling stylish and "in" clothes. The models may be perceived as the perfect female image for our target audience such as they may want to mirror the clothes that they wear and how their makeup is done, so the models almost make a new trend for our target audience. When making our music video the VALs will be very useful for us because it has helped define more in detail who is psychologically our target audiences , which is the "trendy Innovators" .
As a group we decided that our target audience is 15-17 year old females. For the lead singer to appeal to our consumers , he will have to be young and good- looking with a niche selling point so that our target audience will be drawn to him. We imagine our main leading singer to look similar to Russel brand. His demeanour his exactly what we look for , for the face of our campaign. For example he has the edgy moody looks that we look for and he is perceived as eccentric , dangerous , daring but fun and that image we think will appeal to our target audience. As a group we see Russel as ideal figure for what image we would like to give off. However our idea includes a superficial element witch consists of having models modelling stylish and "in" clothes. The models may be perceived as the perfect female image for our target audience such as they may want to mirror the clothes that they wear and how their makeup is done, so the models almost make a new trend for our target audience. When making our music video the VALs will be very useful for us because it has helped define more in detail who is psychologically our target audiences , which is the "trendy Innovators" .
Comments
Post a Comment