Nandi Clarke's Media Blog

Ella (who is in my production group) edited the music video. Here are some clips of the process she went through.

In our production group we split the roles into three , meaning i was in charge of the website and the social links and Tori and Ilana were charge of the album and Ella was in charge of the editing the Music video. Here are some photos of the process Tori and Ilana went through when constructing the digipak.

preparation of focus group  For our focus group meeting we have prepared a set of questions each for the digi pack , website and music video. As asking efficient questions helps us to understand our target audiences needs and helps us to improve our final product. Questions for our focus group  ALBUM: What genre do you think this album represents? How do you feel about the use of colours? Who do you think the lead singer is? What font do you think would compliment our genre? Which do you think is the album/band name? Does this look like a product you would buy? Does the album link in with the website? WEBSITE: How do you find these colours as a title? Could you suggest any colours that would go with the website? How do you feel about the skull as the background? Are the social media links clear enough and accessible? How much would you buy merchandise for? Does the title stand out? How do you feel about the previous video as...

Conducting a focus group  The point of a focus group is to develop and improve upon your product. It allows you to have direct line to your targeted audience  and understand their specific needs and what they want / look for with your product. it is a great way to gain constructive feedback before the consumer buys the product.It is also a fresh outside view which will help the producer of the product construct it in the best way it needs to be. when having a focus group it is best to have a small audience that you are targeting too, and have a friendly interaction with them , and make sure to involve everyone. Make sure to have the product (close to finish product) and make sure to document the feedback so it is accurate. It is best to test your product at this point because it is still durable to make small changes that are able to be made. No waisted money as still designing. And lastly it is a great way to get your target audience ready for them to test before ha...

Constructing the Facebook page my aim to attach a facebook page to the website to show how the band is available on many social platforms to appeal towards our target audience. Here i have made a prezi showing the making of the facebook page.

Here i have made a prezi to explain how the Instagram account of the band was made an my decisions behind it.